Eddie Ayala is a fluent communicator interested in social media and athlete marketing. As an intern for Midtown MMA, Eugene’s biggest mixed martial arts promotion, he conducts research on fan engagement. Since he started interning at Midtown MMA, Eddie created a new social media plan that’s attracting 10,000 more weekly page engagements than before.
Last year, as an intern with the UO Athletic Department Baseball team, he helped execute in-game promotions and promoted games by gifting local sponsors promotional posters with other game information. Eddie also worked in groups reaching out to youth sports programs and created a special day for little league players to receive free entry into PK Park.
This summer, Eddie will work as a marketing liaison for the Corvallis Knights, the defending West Coast League baseball champions. As marketing liason he will organize the advertising budget, work with exisiting and potentially new partners, plan key messages with the COO and develop a marketing calendar. Eddie plans to build relationships with baseball industry professionals during his internship and is confident the networking will lead to employment opportunities in athlete marketing, and eventually advancing into athlete management.