It’s been 14 years since the start of Myspace and we still can’t get this social media thing right.
In 2003, Myspace changed the way the world communicated with each other. Suddenly, I’m capable of instantly sharing my awesome thoughts with Myspace friends around the world. One year later, Facebook is introduced with Twitter, Instagram and Snapchat soon to follow. Now, we use social for everthing from personal communication to building professional networks, yet we still make the same six mistakes online that can hinder our PR careers.
Take a look at a few examples:
- Posting identical content across all platforms. If you post the same exact thing across all platforms you’ll come across as mono-toned to your followers.
- Crossing the line. It’s important to remember that everything posted online stays online forever. Not everything is worth posting online and not every joke is worth telling.
- Failing to prepare. Too many people and businesses today use their newly made social media platforms to spam followers with poorly timed content. Without a set posting strategy, followers will wonder when to tune in for new content.
- Failing to tell a story. Don’t delegate the social media responsibilities to an intern that doesn’t know the company culture. The most successful social media pages are the ones that tell a story.
- Being anti-social. What’s the point of starting a social media page if you’re not going to engage with others through your platforms. You are either interacting with others and build relationships or you get left behind.
- Not knowing your audience. Many people and organizations don’t know who their target audience is. If you don’t know your audience then you’re left posting blindly wasting time and resources.
Chances are you more you could relate to more than one of these mistakes. If so, check out these six steps you can take to help counter these common mistakes.
- Mix it up. Come up with different headlines, hashtags and even filters use between platforms. Learn to use each platform’s strength to maximize your reach.
- Never post in a hurry or because of emotion. Always double check what you post and make certain you are posting without any ill intentions. As Don Williams of Ragan.com said, “It takes a lifetime to build a reputation, yet mere seconds to destroy one.”
- Create a content calendar. A good content calendar includes links, pictures, sources and research information. This will help you stay ahead of the game in terms of content while keeping the creative juices flowing when you’re in a rut.
- Businesses should look to hire people that are familiar with the company’s culture to work in social media. Individuals should find their voice and use that as the tone of their story.
- This one is simple. Interact with your followers across all platforms and remember to respond to questions in a timely manner.
- Do your research ahead of time to identify your target audience and identify key methods to reach them.
A well maintained social media presence will tell your story and give your audience a reason to follow your page. Remember these six simple solutions the next time you’re thinking about posting on our social media page, you might just save yourself from embarrassment.